# Connections as the Moat

#concept

## Summary

The standout insight of the [[2026-07-14-sebastian-eugene-interview|Sebastian interview]]: once AI **levels** pure programming skill (a 20-year veteran and a fresh grad on the same subscription produce similar output), the one thing AI cannot commoditize is **real, in-person human connection** — and it grows more valuable as AI floods everything else.

## Current Understanding

- **What works for winning business:** showing up in person 2–4 days/week — business lunches, networking events, conferences, open days. Every real long-term customer came through personal network.
- **What doesn't:** sales agencies, cold calling, email marketing, LinkedIn campaigns, content, SEO — "Big zero."
- **Mechanics of a connection:** it forms not on the first meeting but when you meet the *same* person in *different* circumstances → recognition value → trust → referrals ("there's this guy, Eugene — I met him a couple of times, he's real, I trust him").
- **Be memorable in your humanness:** lead with something human (renovating a house, two kids, a cat) — not "I run a software company," which everyone forgets. Because everyone uses the same AI tools, *everything online looks identical*; humanity is the differentiator (Virtido's `humans.verti.com` / "human badge" riff). Soon you won't be able to tell bots from humans on LinkedIn or a phone call ("in 10 years… zero").
- **Convergent prediction:** Allie independently forecasts that as agents mediate everything, **personal human relationships become more valuable**, and agent-to-agent negotiation handles the rest.
- **Eugene converges too:** despite disagreeing with Sebastian on networking tactics, his own webinar thesis lands on the same residual — "AI can replace all information work; the human's role in this process is just to be human — introductions, communication" ([[2026-07-14-yulia-interview]]).

This is the durable counterpart to [[code-as-throwaway]]: as the technical work commoditizes, relationships and [[product-ownership|ownership]] hold value.

## Evidence

- In-person vs digital outreach ("Big zero"), second-meeting mechanics, be-human advice — [[2026-07-14-sebastian-eugene-interview]].
- Human relationships become *more* valuable as agents mediate; agent-to-agent comms — [[2026-07-14-gap-between-ai-users-irreversible]].
- "The human's role is just to be human — introductions, communication" as the webinar's central thesis — [[2026-07-14-yulia-interview]].

## Related Pages

- Concepts: [[decoupling-identity-from-profession]], [[product-ownership]], [[code-as-throwaway]], [[network-from-a-standing-start]] (the tentative how-to)
- Entities: [[eugene]] (his ~6-month unsolved problem), [[sebastian]], [[allie-miller]], [[virtido]]

## Contradictions / Uncertainty

- Eugene is invested in LinkedIn/articles; Sebastian calls online outreach a waste. The disagreement is unresolved — Sebastian's is a services-founder's view.

## Next Questions

- Concretely, how does an individual build a connections network **from a standing start**? — now has a tentative protocol ([[network-from-a-standing-start]]) and a validation plan ([[2026-07-14-network-from-standing-start]]: Sebastian round-2 interview instrument + optional deep-research complement). Still open until validated.
