diff --git a/EpsonPrintService/PrintServerBootstrapper.cs b/EpsonPrintService/PrintServerBootstrapper.cs
index 40f5906..8b1fa54 100644
--- a/EpsonPrintService/PrintServerBootstrapper.cs
+++ b/EpsonPrintService/PrintServerBootstrapper.cs
@@ -8,9 +8,11 @@ using Inspectron.Epson.PrintServer.PrinterAssinment;
 using Inspectron.Epson.PrintServer.Printers;
 using Inspectron.Epson.PrintServer.Printers.Utils;
 using Inspectron.Epson.PrintServer.PrintServices;
+using Inspectron.Epson.PrintServer.Telemetry;
 using Inspectron.Epson.Queue;
 using Microsoft.Extensions.Logging;
 using Ninject;
+using System.Reflection;
 
 namespace EpsonPrintService;
 
@@ -45,6 +47,10 @@ public class PrintServerBootstrapper
         _kernel = new StandardKernel();
 
         _kernel.Bind<HttpClient>().ToConstant(new HttpClient { Timeout = TimeSpan.FromSeconds(30) }).InSingletonScope();
+        if (_config.EmulationMode)
+            _kernel.Bind<IInsinTelemetry>().To<NullInsinTelemetry>().InSingletonScope();
+        else
+            _kernel.Bind<IInsinTelemetry>().To<LoopbackInsinTelemetry>().InSingletonScope();
         _kernel.Bind<EpsonPrintServiceConfiguration>().ToConstant(_config);
 
         if (_config.EmulationMode)
@@ -97,7 +103,12 @@ public class PrintServerBootstrapper
         {
             _kernel.Bind<PrintJobArrivedHandler>().ToConstant(handler);
         }
-        _kernel.Bind<IDiscoveredPrintersReceiver>().To<JamesDiscoveredPrintersReceiver>().InSingletonScope();
+        _kernel.Bind<JamesDiscoveredPrintersReceiver>().ToSelf().InSingletonScope();
+        _kernel.Bind<IDiscoveredPrintersReceiver>().ToMethod(ctx =>
+            new InsinTelemetryDiscoveredPrintersReceiver(
+                ctx.Kernel.Get<JamesDiscoveredPrintersReceiver>(),
+                ctx.Kernel.Get<IInsinTelemetry>()))
+            .InSingletonScope();
         _kernel.Bind<PrinterDiscoveryBackgroundTask>().ToSelf().InSingletonScope();
         _kernel.Bind<HeartbeatBackgroundTask>().ToSelf().InSingletonScope();
 
@@ -120,5 +131,15 @@ public class PrintServerBootstrapper
 
         IsRunning = true;
         Console.WriteLine("Print server started.");
+
+        var version = Assembly.GetExecutingAssembly().GetName().Version?.ToString() ?? "unknown";
+        var telemetry = _kernel.Get<IInsinTelemetry>();
+        try
+        {
+            telemetry.Emit(InsinEventKinds.ServiceStarted, InsinMessageFormatter.Format(
+                ("version",      version),
+                ("restaurantId", _config.RestaurantId)));
+        }
+        catch { /* telemetry must never fail startup */ }
     }
 }