13 KiB
13 KiB
Index
Content catalog for this vault. Updated after every ingest, query, or lint operation that changes the wiki.
Status
- Initialized: 2026-07-17
- Last operation: 2026-07-29 — attribution update (2026-07-29-start-a-business-with-claude-code = dan-martell, owner-confirmed → his 5th confirmed source of 20 (possibly 7); all echoes from the same-day ingest relabeled within-author self-agreement; 8 pages updated)
- Sources ingested: 20
- Wiki pages: 62 (overview + 20 sources + 27 concepts + 1 comparison + 9 entities + 2 queries + 2 lint reports)
Entry Points
Sources
Anchors (independent traditions):
| Page | Date | Type |
|---|---|---|
| 2026-07-17-design-the-perfect-offer | undated (ing. 07-17) | US offer-design video — productize, 3-tier ladder |
| 2026-07-06-sebastian-interview-ai-and-software-engineering | 2026-07-06 | Interview — AI reshaping engineering work, careers, in-person moat |
| 2026-07-18-information-is-free-implementation-is-paid | undated (ing. 07-18) | US content-marketing video — give away know-how, sell sequencing; scramble trick |
| 2026-07-18-ai-productivity-adversarial-evidence | 2026-07-18 | Adversarial — RCT/peer-reviewed evidence AI's dev-productivity effect is modest, novice-tilted, overstated (METR, Brynjolfsson, DORA, SO) |
| 2026-07-19-your-company-cant-outgrow-your-team | undated (ing. 07-19) | US leadership video (Dan Martell) — team growth ceiling, Keeper Test, values-as-tolerance |
| 2026-07-20-referrals-will-sink-your-business | undated (ing. 07-20) | Counter-position — Dan Martell: referral dependency is a ceiling; 3 levers, pick 1; "the new paid is organic" |
| 2026-07-22-stop-cold-calling-do-this-instead | undated (ing. 07-22) | US sales video (Dan Martell, 3rd) — partnerships lever: borrowed credibility, recruit the partner archetype; anti-cold-outbound for enterprise |
| 2026-07-23-make-my-first-100k-in-month | undated (ing. 07-23) | US blueprint video (Dan Martell, 4th) — $0→$100K/mo sequence: money map (100×$1K), decoy tiers, inbound+outbound in parallel, chat/cold-call close, pre-sell waitlist |
| 2026-07-26-how-to-build-a-billion-dollar-company-2027 | undated (ing. 07-26) | RU video (Oskar Hartmann — third tradition, VC/product) — PMF is the start; repeatable channel as the moat; founder sells; SOM>TAM; partner-hope warning; pricing power = PMF; venture fits ~1% |
| 2026-07-26-main-principle-of-successful-business | undated (ing. 07-26) | RU video (Oskar Hartmann, 2nd) — sell first, then build; only money votes (pre-payment supreme); cheap-experiment toolkit; acute-pain test; duration-without-revenue red flag |
| 2026-07-29-start-a-business-with-claude-code | undated (ing. 07-29) | US 42s short (Dan Martell, 5th confirmed) — $0→$1M playbook: Claude Code as full GTM stack; sell via cold outbound, build last; AI as domain leveler; within-author restatement |
"15-06-2026 Inbox" batch (six primaries, a meta-analysis, a template, a distillation):
| Page | Role |
|---|---|
| 2026-06-15-rodenko-selling-development-expensively | Primary — sell dear: guarantee test, Zendesk, Solution vs Staff-Aug |
| 2026-06-15-17-ways-first-client | Primary — AB Analytics: 17 channels, follow-up stats, DFY ladder |
| 2026-06-15-how-to-get-rich-cloning | Primary — Pabrai cloning method |
| 2026-06-15-more-clients-dev-agency | Primary — Tony: niche → outbound → social |
| 2026-06-15-making-money-with-ai-2026 | Primary — three AI monetization paths; "pain with money" filter |
| 2026-06-15-konspekt-aphorisms | Primary (aphorisms; same video as Rodenko) |
| 2026-06-15-linkedin-mail-template | Tool — first-touch template |
| 2026-06-15-meta-analysis-selling-dev-in-ai-era | Second-order — maps the seven notes + 90-day plan |
| 2026-06-15-selling-development-services-in-the-ai-era | Second-order distillation (now a derived index) |
Entities
| Page | Kind | One line |
|---|---|---|
| sebastian | person | Virtido founder; enterprise-harness + in-person-moat theses |
| eugene | person | Interviewer; BYO-harness; likely the vault owner |
| dmitry-rodenko | person | Most-cited sales methodology (SaaS Founders) |
| mohnish-pabrai | person | The cloning exemplar |
| dan-martell | person | Founder coach; 5 confirmed sources (+2 suspected — possibly 7 of 20), the only voice spanning two branches; "the ceiling is never the market" |
| oskar-hartmann | person | VC/product-world entrepreneur (KupiVIP, Fab.com); third independent tradition, 2 sources; "channel beats technology"; "sell first, then build" |
| virtido | org | Sebastian's enterprise services firm |
| ab-analytics | org | AB Analytics / Code to CEO; channels + DFY |
| claude-code | tool | Anthropic's agentic coding tool; build engine, GTM stack, domain leveler — first tool entity |
Concepts
Selling services:
| Page | One line |
|---|---|
| ai-market-shift | AI eats execution, creates demand for judgment; AI-as-filter |
| niche-selection | WHO dominates WHAT; niche is upstream of everything |
| pain-discovery | Pain with money; watch spend not talk; old-client mining |
| outcome-based-selling | Sell result and accountability, not hours |
| productized-service | Fixed scope/price/name; DIY→DWY→DFY |
| pricing-from-value | "Expensive" doesn't exist; guarantee test; backwards math |
| methodology-as-moat | Moat candidate #1: your proven method |
| offer-ladder | Entry/core/top, middle-out — price ladder is tentative |
| client-acquisition-channels | Where to fish; 17-channel taxonomy; online-vs-in-person |
| sales-discipline | Consistency; 5 touches; 3 channels × 90 days |
| referrals | Highest-converting, ~0-cost channel; 91% would / 11% asked; can't bootstrap client #1 — and can't scale you (counter-position added 07-20) |
| partnerships | The throttled warm intro: borrowed credibility walks you into enterprise; recruit the partner archetype — tentative, single-author |
| marketing-system | Money in at top → more money out at bottom; 3 levers, pick 1 × 90 days; "the new paid is organic"; ~6-month lag — tentative |
| technical-founder-trap | Technical founders solve but can't explain; explaining is what sells — tentative |
| cloning-over-originality | Copy at 10,000% first; originality is emergent |
| information-vs-implementation | Give away the steps free (scrambled), charge for implementation + sequencing |
| sales-channel-as-moat | Moat candidate #3: the repeatable channel with predictable CAC (Pediant vs FlatPay) — tentative |
| unit-economics | Full-cost pricing, LTV×⅓ CAC, buffer margin; partially fills the flagged CAC/LTV gap — tentative |
| venture-fit | ~1% of businesses fit venture; venture stretch kills (Fab.com); slow reinvested growth is legitimate — tentative |
| tam-sam-som | Market-sizing circles; SOM > TAM at the start; beachhead vs fortress niche — SAM part unsourced |
| sell-before-build | Only money votes: signal hierarchy, cheap-experiment toolkit, Wizard-of-Oz — rule is 3-tradition; mechanics tentative |
Engineering work in the AI era:
| Page | One line |
|---|---|
| future-of-engineering-work | Team collapse 8→2–3; harness market; identity |
| seniority-and-ai | Seniors up, juniors squeezed; senior = risk reduction |
| product-ownership | Own outcomes, not tickets (supply-side of outcome-selling) |
| relationships-as-moat | Moat candidate #2: in-person trust |
| ai-productivity-evidence | Adversarial — measured AI effect is modest & novice-tilted; contests the premise beneath both branches |
Running the team:
| Page | One line |
|---|---|
| team-growth-ceiling | Company grows only as fast as its people; Keeper Test, public scoreboard, "values are what you tolerate" — tentative; same author as marketing-system |
Comparisons
- solution-vs-staff-augmentation — pick one; never both under one brand —
tentative
Queries
| Page | Question |
|---|---|
| 2026-07-17-best-method-first-client | What would be the best method to find the first client? |
| 2026-07-26-eugene-90-day-plan | The corpus as eugene's dated 90-day channel/niche plan — and does he work the in-person route or build a marketing-system early? |
Timelines / Lint Reports
| Page | Scope |
|---|---|
| 2026-07-18-lint | First lint — sources only; layer healthy, 2 fixes |
| 2026-07-18-lint-full-wiki | Full wiki (all 40 pages) — healthy; 3 fixes (adversarial-source staleness), referrals page flagged as missing |
Timelines: none yet. ✅ The full lint's top structural gap — a missing referrals page — was resolved 2026-07-18 (referrals created), and that page's own flagged "no adversarial source" gap was partially closed 2026-07-20. ✅ The long-standing next-query gap closed 2026-07-26: 2026-07-26-eugene-90-day-plan is the dated plan, and it resolves the in-person-vs-marketing-system tension by stage (one-to-one is the engine; the system gets a small non-zero deposit because its lag is ~6 months). Natural next operation: a lint — the wiki has grown 40 → 62 pages since the last full one (2026-07-18), and several of the newest pages are single-source tentative.
Known Gaps
- Adversarial gap now partially closed. ai-productivity-evidence (2026-07-18) tests the shared AI-capability premise with RCT/peer-reviewed evidence; 2026-07-20-referrals-will-sink-your-business adds the first counter-position on a tactic (referral dependency) — and 2026-07-26-how-to-build-a-billion-dollar-company-2027 adds a second (partner-as-savior hope; whale-first clients), plus the corpus's first failure cases for a tactic (Pediant, Fab.com — war-story grade). All advocacy, not evidence. Still missing: a failure-case source for the productization / sell-dear model itself (where niching-down or value-pricing lose money) — and, for balance, a pro-thesis rigorous source showing AI does zero the cost for some real dev segment.
- New unresolved conflicts (2026-07-20; updated 07-23): pick 1 channel vs. pick 3 (client-acquisition-channels) — now further complicated by Martell's own $0 blueprint running inbound+outbound in parallel; explanation-gap vs. absent-relationships as the technical operator's real blocker (technical-founder-trap vs. relationships-as-moat) — the 07-22 ingest adds a possible composition (partner intros supply both the room and the vouching; partnerships) but no resolution. The formerly-open "unexplained partnerships lever" gap is closed ✅; its successor question is the entry bar (would a partner of consequence meet a no-name solo operator?). Resolved ✅ (2026-07-23): the "stop cold calling" position is enterprise-scoped — Martell himself prescribes SMB cold calling at $0.
- Source-independence improved (2026-07-26) but the Martell share stands. oskar-hartmann is the first substantial voice from a third tradition (VC/product world) and independently restates the vault's spine (selling beats building; founder sells; SOM>TAM; sell dear) — the biggest independence gain since the adversarial source. The single-voice problem itself has worsened: dan-martell confirms at 5 of 20 sources (Branch A and Branch C — the 2026-07-29 Claude-Code short was owner-attributed to him the day it was ingested, vindicating the echo-grade discipline: no page had granted it independence weight), and the 07-23 ingest exposed two more: he is the near-certain author of 2026-07-18-information-is-free-implementation-is-paid (verbatim mechanism reuse) and plausible author of 2026-07-17-design-the-perfect-offer ("buy back 10 hours" = his book's frame) — possibly 7 of 20, including one of the two "independent anchors." Consequences applied: information-vs-implementation's "independent second voice" claim withdrawn; offer-ladder and the $1K floor (pricing-from-value) may be one voice repeating itself. The vault's confidence signal is now almost entirely cross-tradition convergence (US coaching ↔ RU dev-sales — Rodenko, AB Analytics, Tony remain independent). Cheap high-value owner action: confirm/refute the two suspected attributions. One genuine cross-voice gain from 07-23: Martell's $50 paid-waitlist pre-sell independently matches the RU validate-before-build rule (productized-service).
- Most quantitative claims are attributable but unverified — the promotional sources' root material is YouTube videos. See overview Contradictions. Exception: ai-productivity-evidence's figures trace to peer-reviewed / RCT primary sources and were adversarially verified — though they are early-2025-scoped, not current.
- Unfilled by the corpus itself:
B2B unit economics (CAC/LTV)(general principles landed 2026-07-26 → unit-economics; the B2B-services version — lumpy project LTV — still missing), legal/SLA packaging, CIS/EU niches, the owner's own case studies, an objection-handling script — per 2026-06-15-meta-analysis-selling-dev-in-ai-era.