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wiki/sources/2026-06-15-linkedin-mail-template.md

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+# LinkedIn Mail Template
+
+#source #outbound #sales
+
+## Source Metadata
+
+- **Date:** batched 2026-06-15.
+- **Raw path:** `raw/sources/Linked In mail template.md`
+- **Source type:** A reusable first-touch message template (tool, not an argument).
+- **Ingestion date:** 2026-07-17
+- **Provenance role:** The "Linked In mail template" listed as note #7 in the meta-analysis and referenced by the distillation. It is the concrete instance of the cold-message anatomy taught in [[2026-06-15-17-ways-first-client]].
+
+## Core Claims
+
+The template itself (verbatim structure):
+
+```
+Hi [Name],
+
+Saw your post about [specific detail]. [Thoughtful comment about it].
+
+I help [target audience] with [specific problem]. Just helped [similar company] achieve [specific result].
+
+If I could help you do the same, would you be open to a brief chat?
+
+[Your name]
+```
+
+Its structure encodes the vault's outbound rules: open with **specific** evidence you read their post (not a generic hook), state ICP + problem, offer one proof point with a concrete result, and end with a single low-friction CTA. It matches the AB Analytics cold-message anatomy almost line for line.
+
+## Key Evidence / Details
+
+- **Must be customized every time** — every source that mentions templates ([[sales-discipline]], the distillation, AB Analytics) warns against mass-mailing it. The blanks are load-bearing: "[specific detail]", "[specific problem]", "[specific result]" are the parts that make it not read as spam.
+- **No selling in message one** — the CTA is a chat, not a pitch, consistent with [[client-acquisition-channels]].
+
+## Connections
+
+- [[client-acquisition-channels]] — the LinkedIn/cold-email channel this instantiates
+- [[sales-discipline]] — customize-every-touch; the 5-touch cadence this opens
+- [[outcome-based-selling]] — "[specific result]" is where a Before/After case study goes
+- [[2026-06-15-17-ways-first-client]] — the source that teaches this anatomy
+
+## Open Questions
+
+- Its usefulness depends entirely on the quality of the research filling the blanks; the template alone is inert.
+- Sits inside the unresolved online-vs-in-person debate — see [[relationships-as-moat]] (Sebastian would rate this channel "Big zero").
+
+## Change Impact on Wiki
+
+- Recorded as the concrete artifact behind the outbound copy rules; linked from [[client-acquisition-channels]] and [[sales-discipline]]. No new concepts.