# AB Analytics (and Code to CEO)

#entity #organization

## Summary

A B2B AI-consulting firm in LA, run by the (unnamed) speaker of [[2026-06-15-17-ways-first-client]], who also runs the *Code to CEO* startup accelerator. The source of this vault's client-acquisition channel taxonomy, follow-up statistics, and the DIY→DWY→DFY productization ladder.

## Current Understanding

- **Positioning:** the founder claims he went from ~$250k/yr as a developer to roughly double that after starting the consulting firm, and became known in LA as "the AI guy" via in-person channels (car shows, premium gyms, Chamber of Commerce).
- **Signature methodology:** *fish where no one else is fishing* — 17 channels in three tiers (common / low-key / out-of-the-box); pick 3 (one per tier) and run them 90 days; follow up ≥5 times; niche specificity beats volume. → [[client-acquisition-channels]], [[sales-discipline]].
- **Productization as "the single biggest change to his client acquisition"** — DIY → DWY → **DFY** (his current focus). → [[productized-service]].
- **Code to CEO:** the accelerator through which his named example founders ("Paul," "John," "Dom") appear.

## Evidence

- Firm, accelerator, channels, statistics, and ladder — [[2026-06-15-17-ways-first-client]]

## Related Pages

- [[client-acquisition-channels]] — the channel taxonomy this org originates
- [[sales-discipline]] — the follow-up cadence and consistency rules
- [[productized-service]] — the DFY ladder
- [[relationships-as-moat]] — its heavy Tier-2 in-person channels partly agree with [[sebastian]], while its Tier-1 online channels contradict him

## Contradictions / Uncertainty

- **Promotional context.** The speaker plugs Code to CEO throughout, and the success stories are accelerator members. The raw note explicitly says to treat the metrics as marketing-flavored claims, not independent data.
- Tactics assume disposable income and a major US city (Equinox, country clubs, high-end hotels) — geographically/economically specific.

## Next Questions

- What is the firm's actual name/track record beyond the video's self-report?
- Which of the 17 channels does the founder actually rely on now, vs. which are content filler?
