# Conclusions

**Source:** https://youtube.com/shorts/JpLgVf8Alys
**Title:** Stop pretending not to know how to start a business with Claude Code
**Duration:** 0:42

---

## Core thesis

**Sell first, build second.** If you want to go from $0 → $1M with AI, use Claude Code to fake a real business first, close paying customers via cold outbound, and only *then* have Claude build the actual product. The bottleneck isn't skill or code — it's willingness to start.

---

## The 5-step "$0 → $1M" playbook

| # | Step | Tool doing the work |
|---|---|---|
| 1 | Pick a service to sell (video editing, AI automation — anything) | You |
| 2 | Have Claude Code build a landing page, invent a company name, wire up a waitlist | Claude Code |
| 3 | Have Claude Code scrape the web for prospects' contact info | Claude Code |
| 4 | Have Claude Code write a cold-outbound sales script for that ICP | Claude Code |
| 5 | Email / call, book the meeting, close the sale — **then** ask Claude to actually build the product | You + Claude Code |

Order matters: demand is validated (money on the table) *before* engineering effort is spent.

---

## The point most people miss

- Step 5 (**"ask it to build it for you"**) is the one everyone underestimates.
- Whatever business you want to be in, Claude will also **tell you how to do it** — you don't need pre-existing deep expertise.
- The blocker is psychological, not technical: *"Stop pretending not to know."*

---

## Underlying principles

1. **Sales precedes product.** A signed customer is cheaper validation than a built MVP.
2. **AI collapses the "I don't know how" excuse.** Domain knowledge is now on-demand.
3. **Distribution is the moat, not code.** Landing page + outbound = go-to-market; the product is the last step.
4. **Bias to action.** The gap between "aspiring founder" and "founder" is one cold email away.

---

## Who this is for

- Aspiring solo founders sitting on ideas without acting.
- Developers who over-invest in building and under-invest in selling.
- Anyone using "I don't have experience in that industry" as a reason not to start.
